Track it or it didn't happen.

Real numbers. Real reviews. Real before and after. No vanity metrics. If we can't measure it, it's not here.

Kitchen and Bath

Vault Studio

Local discovery up over 1,000%.

1,000%+ increase in local search visibility in under 90 days.

The Problem

A luxury kitchen and bath studio with exceptional work and almost no online presence. Homeowners searching for high-end remodelers in their area weren't finding them.

What We Fixed

Rebuilt the Google Business Profile, rewrote every service page around buyer intent, and launched a review velocity campaign targeting past clients. Added structured FAQ content targeting the questions buyers actually type.

They weren't invisible because their work was bad. They were invisible because nothing they published matched what buyers searched.

Building Products Distribution

Williams Distributing

In-store traffic up 43%.

43% lift in in-store traffic. Showroom visits converted at a higher rate than any digital channel.

The Problem

A regional building products distributor spending on broad digital ads with no connection to their showroom. Clicks were cheap. Foot traffic wasn't moving.

What We Fixed

Shifted spend to high-intent local search. Rebuilt the landing pages to speak to the contractor and the homeowner separately. Added a showroom-specific call to action and tracked visits with offer codes.

The audience was right. The message assumed they already knew why to visit. They didn't. One line changed the conversion rate.

Roofing and Solar

SmartRoof Estimate

Quote turnaround cut by 70%.

70%+ reduction in quote turnaround time while increasing the total number of bids submitted per week.

The Problem

A regional roofing and solar company still relied on manual measurements, spreadsheets, and back and forth emails to create proposals. By the time an estimate went out, faster competitors had already priced the job and booked the appointment. Sales reps were frustrated, and homeowners were confused by inconsistent numbers.

What We Fixed

We built a branded, web-based estimator that automatically pulls roof and solar data, standardizes pricing rules, and generates ready-to-send proposals in minutes rather than days. Every estimate now enters a structured pipeline with follow-up tasks, so reps spend their time closing instead of chasing paperwork. When homeowners ask for "just a ballpark," the system delivers an accurate range that leads directly into a scheduled inspection.

They weren't losing deals because the roofs were worse. They were losing deals because the quoting process moved slower than the homeowner's decision cycle.

Whole-Home Remodeling

Signature Remodel Funnel

Lead quality up, project size up.

Qualified project inquiries rose 200%+ and average contract value climbed over 30%.

The Problem

A well-known remodeler lived off referrals and a dated brochure site. Their Google presence was fragmented across locations, the contact form captured no real intent, and the team kept fielding price shopping inquiries that never turned into serious conversations. High-end projects were happening, but they weren't coming from search.

What We Fixed

We rebuilt the digital experience around specific high value services—kitchens, bathrooms, basements, and whole home remodels—anchored by real project stories and outcome driven copy. Each service now has its own intent based landing flow with budget, timeline, and scope questions built in. Google Business Profile, reviews, and location content were aligned so "best remodeler near me" surfaces their brand.

They weren't stuck with small jobs because their work wasn't premium. They were stuck because nothing online clearly signaled who they were built for or what a high ticket project really looks like.

Home Services

Starlite Kitchens

3x more qualified calls.

Multi service contractor established consistent inbound flow with 3x more qualified calls.

The Problem

A home services company offered everything from maintenance to specialty projects, but their digital footprint looked like a patchwork of ads, directories, and outdated pages. Some services had visibility, others were invisible, and the owner had no reliable way to predict demand. When the phone rang, it was just as likely to be a low margin emergency as a profitable planned project.

What We Fixed

We organized the brand around clear, service specific journeys and aligned local search signals—categories, content, reviews, and location pages—so each high margin service could be discovered on purpose. Call tracking and intent based forms made it obvious which offers drove real revenue, allowing ad spend and SEO efforts to converge on the most profitable work.

They weren't trapped in feast or famine cycles because the market was random. They were trapped because their online presence made it impossible for the right customers to reliably find and choose them.

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John Mueller

Marketing campaigns, canvassing, inbound call scripts, and sales systems for remodeling, HVAC, and plumbing companies. Four clients at a time. Based near Grand Rapids, Michigan.

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