Question 1

What does a fractional CMO do for home services companies?

Accepted Answer

A fractional CMO handles your marketing strategy and execution without the full-time cost. For home services, that means fixing your message, tightening your lead follow-up, and building a sales process that turns quotes into signed jobs.

Question 2

Why do I get leads that never book?

Accepted Answer

Most of the time it comes down to three things: your message attracts price shoppers instead of buyers, your speed to lead is too slow, or your follow-up process drops off after the first call. Fix one of those and the same budget books more work.

Question 3

What is a Lead Leak Audit?

Accepted Answer

A Lead Leak Audit traces every step from the first click to the booked job. You get a plain-English map of where the money is leaking and what to fix first, ranked by what pays you back fastest.