Question 1

What does a fractional CMO do for home services companies?

Accepted Answer

A fractional CMO handles your marketing strategy and execution without the full time cost. For home services, John Mueller's version is different from most: the goal is closed jobs and owner hours, not lead volume. He scores the chain from a buyer's first search to the signed contract, fixes the leak that costs most first, and uses closed job data to target the right buyer at the right time.

Question 2

Why do I get leads that never book?

Accepted Answer

Most of the time it comes down to three things: your message attracts price shoppers instead of buyers, your speed to lead is too slow, or your follow up drops off after the first call. More leads makes all three worse, because more leads means more hours quoting and fewer hours serving. Fix the chain first and the same budget books more work.

Question 3

What is the Leak Report?

Accepted Answer

The Leak Report is a free marketing diagnostic for home services companies. You get a Bucket Score from 0 to 100 across eight weighted categories, your band, and a fix plan ranked by revenue impact. It traces every step from the first click to the booked job and shows what to fix first, ranked by what pays you back fastest.