You don't have a lead problem.
You have a leak problem.
More leads means more hours selling. I'd rather you close more of the ones you have and get your week back.
Most marketers sell you volume. I find the leaks between a buyer's first question and your signed contract, fix them in order, and use data to put you in front of people already looking for you. Fewer conversations. Higher close rate. More referrals.
More leads is the wrong goal. More closed jobs is the goal.
Every marketer promises more leads. More leads means more hours quoting, more hours chasing, and fewer hours on the job that's paying you. Your close rate drops and your best customers wait.
The fix is upstream. Repair the chain between a buyer's first question and your signed contract, and the people who reach you arrive already sold. You don't pitch. You walk them through how you run a job on time and on budget, and they hire you for that.
Fewer conversations. Higher close rate. More of your week back.
I find the leaks. Then I fix them in order.
Fractional CMO for home services, remodeling, and construction. The chain I work runs from a buyer's first search to the signed contract to the referral. I score every link, fix the one bleeding most, then move down the line. Fastest payback first.
Presence. Be the answer before they call.
Buyers ask Google, ChatGPT, and their neighbors who to hire. If the answer isn't you, no ad budget fixes that. I build the reviews, town level pages, and AI search presence so the right buyer finds you first and arrives trusting you. Vault Studio went from #19 to #1 on ChatGPT in one cycle with zero ad spend, verified in GA4.
Speed to lead. The first call usually wins.
Right now the lead goes cold before anyone calls back. I make sure you call first. Same inquiries, more booked consultations. This is usually the cheapest thing to fix and the fastest to pay back.
Follow up. The deal was in the fifth touch.
One touch and done loses the work you fought to get. I build follow up that closes while you sleep. No deal slips because you got busy. Follow up is the closer.
Consultation. Educate. Don't pitch.
A high quality prospect doesn't need a sales pitch. They need to see how your process keeps a job on time and on budget. I build the intake and the consultation so your team walks them through that, and the price conversation gets shorter.
Tracking and referral. Or it didn't happen.
"It's working" isn't a number. I track speed to lead, show rate, close rate, and referrals in GA4 and your CRM, not a platform dashboard. The hours you stop spending on pitches go back to customers, and customers who got your time send you the next one.
Not more water. A bucket that holds. The kind that keeps booking work after the spend stops.
Let the data find them.See How It Works
Let your people keep them.
What clients say.
Real home services owners. Real numbers. No adjectives.
John doesn't "do marketing." He shows up, finds what's leaking, and fixes it. The biggest change for us was clarity. Clear message, clear next steps, and follow up that actually happens. He's direct, he moves fast, and he won't let you hide behind busywork.
Rick Nassetta
Owner, Roomscapes Design
John helped us stop wasting leads. That was the turning point. Speed to lead, follow up, and a tighter booking process made a bigger difference than any "new campaign." He's the rare mix of strategic and practical. No fluff. Just results and accountability.
Aaron N.
Owner, West Michigan roofing and exteriors company
We hired John because we were tired of guessing. Within a few weeks we had tracking we could trust, a cleaner intake process, and a weekly scoreboard that kept everyone honest. He's hands on, not theoretical. If you want someone who will tell you the truth and help you execute, it's John.
Dan Cipriani
Owner, Kade Homes
John was exactly what we needed. Calm, clear, and direct. He helped us tighten our messaging, clean up intake, and build a system that made growth feel way less chaotic. He doesn't overcomplicate things. He focuses on what matters and helps you actually implement it.
Melissa Muir
Owner, Forest Hills Therapy
John is the opposite of a "marketing vendor." He worked with us like a partner, asked the hard questions, and helped us build a simple system we could actually run. The biggest win was clarity and consistency. Less guessing, more control.
Amy Green
Co Owner, Hometown Vet
John brought focus. He helped us stop chasing random tactics and start building a real pipeline. He's direct, he's fast, and he doesn't let things slide. If you want accountability and execution, hire him.
Davy Sheffler
Owner, RVA Choice
I track everything.
You'll see the impact. The traffic. The searches. The AI citations. The calls. No "trust me." No hiding behind dashboards nobody reads. Real numbers, in plain language, every week.
0%
Avg. lead increase after funnel launch
0×
Avg. return on systems investment
0%
Of clients see results within 60 days
Track it or it didn't happen.