# JohnMueller.Media John Mueller is a fractional CMO and growth partner for home services and design-build brands. 20+ years in the trenches, 10+ in home services. Leads, follow-up, sales process, and now AI search visibility. Not affiliated with Google or with Google's Search Advocate of the same name. Most engagements start with the free Leak Report. ## Pages - [Home](https://johnmueller.media/home) Marketing partner for home services. Find where the money leaks and fix the right thing first. - [About](https://johnmueller.media/about) Twenty years of reps in kitchen and bath, remodeling, roofing, and exteriors. - [Services](https://johnmueller.media/services) Positioning, lead management, and sales process for home services brands. - [Process](https://johnmueller.media/process) Get the truth, fix the leaks, scale what works. Three steps, no mystery. - [Case Studies](https://johnmueller.media/case-studies) Real home services growth, leak by leak. Vault Studio, Williams Distributing, and a West Michigan roofing and exteriors company. - [Insights](https://johnmueller.media/insights) Home services marketing insights, no fluff. - [Leak Report](https://johnmueller.media/leak-report) Free 0 to 100 marketing diagnostic across eight weighted categories with a fix plan ranked by revenue impact. - [AI Search](https://johnmueller.media/ai-search) Local SEO, GEO and AEO program for home services and design-build brands, per-location pricing. ## The Leak Report — /leak-report A free marketing diagnostic for home services companies. You get a Bucket Score from 0 to 100 across eight weighted categories (visibility, AI search readiness, reviews and reputation, speed to lead, follow up, tracking, offer clarity, local presence), your band (Watertight 85+, Slow Leak 70 to 84, Active Leak 50 to 69, No Bottom under 50), and a fix plan ranked by revenue impact. Delivered within one week. It is the first stage of the Watertight System: get the truth, fix the leaks, scale what works. ## AI Search Program — /ai-search Local SEO, GEO and AEO program for home services and design-build brands, per-location pricing. ### What it is One program across three fronts: Local SEO (the map and the local pack), GEO (AI answers from ChatGPT, Perplexity, Gemini), and AEO (the direct answer, not a list). The goal is to be the name that comes up when buyers check the map or ask an AI. ### What you get - A clear read on where you stand today across the map and AI answers. - Your site and listings rebuilt to get read and trusted by Google and AI engines alike. - The right signals in the right order, refined across client work. - Your name worked into the places buyers look and AI pulls from. - Ongoing content and authority to hold the position and take more ground monthly. - A monthly scoreboard tracking where you got named, what moved, and what's next. ### Pricing Per location. Month to month: $1,500/mo. Quarterly: $1,200/mo. Semi-annual: $1,000/mo. Contact for multi-location pricing. ### Proof Vault Studio, a California design house, went from invisible in AI answers to recommended by ChatGPT and Perplexity in under 60 days. Within 90 days: 21 AI referral sessions, 20+ min average Perplexity session, multiple pages cited, and a contact-form start from a Perplexity referral. ### FAQ Q: What are GEO and AEO? A: GEO is generative engine optimization, getting named in AI answers like ChatGPT and Perplexity. AEO is answer engine optimization, showing up in the direct answer instead of a list of links. Local SEO covers the map and the local pack. I run all three as one program. Q: How fast does this work? A: I got Vault Studio named by ChatGPT and Perplexity in under 60 days. Timelines vary by market and starting point. You get a monthly scoreboard so you can see what's moving. Q: What am I paying for once I'm already named? A: Holding the position and taking more ground. AI answers and local rankings move constantly. Ongoing content, fresh signals, and authority keep you in the answer while competitors try to catch up. Q: Do you work outside home services? A: Home services and design-build is my lane. If you're close to it and sell on trust, book a call and we'll see if it fits. Q: What happens on the first call? A: I show you where you stand across local and AI search today, and where the openings are. Bring your site. No pitch deck.